He’s a locust! She’s a locust! Wouldn’t you like to be a locust too?

Earlier I shared insights into the recent negative advertisement by a group of disenfranchised Hong Kong people. Mainland Chinese were called “locusts” for their overwhelming presence in this city. Originally published in “Apple Daily” the ad drew criticism and praise.

Today the newspaper reports the ad was copied and re-printed with new wording in a number of cities across China. They slam Hong Kong – right? That was my knee-jerk reaction too.

But no! Instead these ads repeat the theme – and call whole new groups of people Locusts!

Hover over each image to see what the people object to. The first is from Beijing and is against migrants to the city from other provinces.

The next was sponsored by Chinese-Americans asking for China to regulate the number of migrants to the USA.

The third ad was paid for by Guangzhou residents and lists increased water bills and infrastructure costs as the culprit.

And the last – my personal favourite – is from Chong Qing. Here the Locust refers to unscrupulous deep fry cooks, These scoundrels don’t change their cooking oil often enough. Imagine!

With all these  locust ads I am reminded of an old television commercial for soft drink Dr Pepper. In 1979 popular singer David Naughton drank soda and danced (easier said than done). He points from person to person saying, “He’s a Pepper! She’s a Pepper! Wouldn’t you like to be a Pepper too?”

With all these locusts across China, I’m forced to think. Wouldn’t you like to be a locust too?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s