Chronicling Ford’s Resurgence – “American Icon” by Bryce Hoffman

Ford Motor Company continues to make news. Today South China Morning Post reports a yuan-denominated bond offer exceeded one billion RMB. These “dim sum” bonds will pay 4.85% interest are targeted at investors outside the US. Funds will help expand Ford’s business in China.

Each week former public affairs professionals from Ford receive an email update from Jim Bright, a senior communications professional formerly with Ford and now ensconced in Indiana. Today’s email extract below is courtesy of Jim and includes some valuable links chronicling how Ford revived its fortunes.


By Jim Bright

In 2010, Detroit News automotive reporter Bryce G. Hoffman (Twitter @BryceHoffman) took a yearlong leave of absence to write the real behind-the-scenes story of Ford Motor Co.’s epic turnaround.

Hoffman was given unprecedented access to the automaker’s top executives, including Executive Chairman Bill Ford Jr. and CEO Alan Mulally, as well as board members, former executives, employees, labor leaders, suppliers and secret company documents.

The result was “American Icon: Alan Mulally and the Fight to Save Ford Motor Company” which goes on sale Tuesday. This week, the News has printed four excerpts chronicling key events in Ford’s restructuring.  The fifth excerpt will appear today.

You can check them out at – or you can click the links below…

 “At height of crisis, Bill Ford stepped aside” March 12 

“How Mulally was courted to lead Ford” March 13

“Dissent nearly tore Ford family apart” March 14 

“UAW deal with Ford looked hopeless, and then …” March 15 

You can check out the fifth excerpt later today (Friday, March 16) at

Have you driven a Ford lately?

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