Evolving Role of Communications Specialists in Social Media

An IABC-Event on Tuesday, 17 April 2012 from 8:30 – 10:30 am

Liberty Café (Private Room), Exchange Square, Central

HKD 230 per person

Dear IABC Friends.

Have you ever wondered how relevant are Marketing Communications Specialists in today’s evolving Social Media landscape? Social media has ushered in a generational change in communications. The ‘publishers formerly known as audience’ are creating connections and content at a dizzying pace and are becoming more involved in the process of influencing others..  It’s also creating challenges for professional communicators.

• How do you respond to a tsunami of information?
• How effective are you in filtering what is relevant and necessary?
• How do you steer senior managers through networks they may not be active in?
• How do you retain control when everyone is speaking about your brand?

Communicators today are forced to adjust – from an era of controlled communications to a period of rapid fire 24-hour a day dialogue. The question is can we evolve fast enough?

Please join the IABC Event on Tuesday, 17 April 2012 from 8:30 to 10:30 and learn from Walter Jennings, Partner, Kreab & Gavin Anderson. Walter Jennings returned to Kreab Gavin Anderson as a Partner in Hong Kong. He is a global public relations professional with experience gained in the United States, Australia, Hong Kong, South East Asia and China. Prior to returning to Hong Kong he led the Australian operations of Fleishman-Hillard, a global public relations consultancy. Earlier in his career he led the Hong Kong office of Gavin Anderson.

Today a frequent blogger, Walter is adept at business-to-business social media and advises companies in ways to leverage social media. His blog can be found at Facing China and on Twitter he is @FacingChina.

To RSVP to this event, please e-mail: info@iabc.org.hk and to Therese Necio-Ortega at theresenecio@gmail.com by Wednesday, 11 April 2012.