I need your suggestions! Which banks do a good job with social media?

Readers – I am meeting with the communications team at a leading global bank next week. I plan to present case studies on successful social media in banking and finance. I have my pets – ING Direct, Commonwealth Bank. And I have sample problem programs – Bank of America, Citibank.

Quick question – which banks do a great job in social media and why?

Check out the deck I presented two years ago on the subject (Called “Can We Talk?”). It’s out-of-date as I even mention ‘Second Life’ – remember that?

4 thoughts on “I need your suggestions! Which banks do a good job with social media?

  1. Banks are typically tight-lipped on social media aside from PR-approved blasts, mostly due to financial regulations. However, Deutsche Bank recently put its head of equity capital markets on Twitter to tweet abt IPOs, officially.

    1. Aurelie – Research showed a good job by Commonwealth Bank (Facebook), ING Direct (Twitter) and Deutsche Bank (YouTube). Predominantly retail focused. Good luck!

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