Media Landscape in 2012: Navigating in the Era of Content

Media Landscape in 2012 – Click to access slides

Today I gave the opening speech at Pacific ConferencesMedia Relations in the Digital Age” event here in Hong Kong. This two day event covers topics near and dear to the hearts of professional communicators. How do we engage social media commentators? How do you manage your company’s reputation in social media?

My speech had to cover the future of traditional media, and how to start social media programs. The slides are available by clicking the image above or on my page on SlideShare.

“The rumors of my death have been greatly exaggerated,” said Mark Twain.

Imagine the fire if they’d chosen cremation!

For many the death watch for newspapers continues unabated. Newspaper Death Watch (“Chronicling the Decline of Newspapers and the Rebirth of Journalism”) is a blog marking the demise of every newspaper. The photo above was published three years ago in the blog Idea Peepshow where the author Andy D. said we want news all the time and for free:

“Information is becoming more universal and an inherent right of all people, meaning newer generations are being born into a sense of entitlement: They don’t think they should pay, or wait, for their information.”

I also talked about the rise of non-traditional news sources, and recounted “watching” the Chilean miners emerge from darkness via Twitter. It wasn’t until colleagues suggested I try television that I remembered I could watch the imagery as well.

This week The South China Morning Post ran a story that more were turning to YouTube as a source of news, especially when stories had strong visual elements. Many seek a closer, CCTV-style eye on current affairs such as this well-viewed compilation of Japan tsunami videos.

In short – quality journalism will never die. The smaller daily newspapers will be pressed harder and harder and many will fail. But citizen journalists will never be able to cover the global issues of interest in our native language with the same precision and quality of established news sources. But they can give them a run for their money!

And for the next generation – even if we want our content on-line, we’ll still need quality contributors who can produce that content. Got that baby?

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