Will your brand advocates fight for your reputation
|After the mad rush to get more ‘likes’ and followers, what are you going to do with all your fans? The harsh reality is, most will switch to a competitor’s products once a better deal comes up. Today, having a social media presence merely puts you on par with everyone else. The critical key to success lies in taking ‘likes’ and followers one step further, by bolstering brand communities. But first, PR and marketing departments need to get one main roadblock out of the way – how can social media be operationalised for both functions?
Do you know how to turn customers into brand advocates?
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