China Radio International in Beijing airs a weekly English language broadcast called “Voices from Other Lands.” I met their producer at an AustCham event in Beijing in November. As I was back in Beijing this week I was asked to speak on the show.
China Radio International, founded on December 3 of 1941, is the People’s Republic of China state-owned international radio broadcaster, currently headquartered in Babaoshan, a subdistrict of Beijing, according to Wikipedia.
Walter Jennings is a seasoned global public relations professional with nearly 30 years of experience in consulting in China, Australia, United States and other countries.
Having more than 20 also years of experience in China, Walter Jennings is now based in Hong Kong, acting as Managing Partner for a large multinational consulting firm.
Walter travels often to Beijing, Shanghai and other metropolitan cities in China helping foreign companies to localize, and the Chinese companies to go overseas.
In a recent visit to Beijing, Walter met and talked with Voices From Other Lands. Being aware of the different cultures and way of doing businesses in different companies, Walter Jennings explains during the talk on how he and his company’s being the bridge helping foreign and Chinese clients reach its market.
Walter says the Chinese companies could do better in communication when investing overseas, and listen carefully first to local communities, and understand their need.
Walter also talks about the challenges he and his company is facing in international business of public relations, weaving in stories that once he was seeking for Mongolian herdsman in a freezingly cold winter, and another time he travelled with three American religious persons to find out if the Chinese are enjoying their religious freedom.